Joonas is one of the key persons in Finnish online media scene. Having background as the development manager starting up Uusi Suomi, the only professionally run online-only newspaper in Finland, Joonas has been sitting in the driver's seat of the online media revolution since 2007. Over the years Joonas has acquired many nick names and he is lovingly addressed as Master of Puppets, Media Dude, Internet Guru and many others - to his face or behind his back... Joonas is a partner and co-founder at Mearra and is located in the Helsinki office.